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Our Story

From Nature’s Dairy to Pecos Valley Cannabis Co.

The story of PVP is one of formidable transitions, from the idyllic pastures of Pecos Valley to the frontier of cannabis cultivation and retail. 

It all began with Gerry Greathouse and his venture into dairy farming. He believed in running a vertically integrated cow-to-customer milk operation that was driven by a non-negotiable focus on quality and sustainability. The bedrock of our dairy achievement has always been an unwavering dedication, an ability to overcome challenges, and a commitment to dynamically evolve our practices concerning both crop cultivation and animal care. These principles fueled our daily dairy triumph.

3 men standing outside pecos valley dispensary

A Journey From Cows to Cannabis

Every industry has its time and place, and for us, a new and exciting chapter was on the horizon. We sold the cows, bet the farm, and made the remarkable shift from dairy farming to the cannabis industry. A journey from cows to cannabis, if you will.

This decision was by no means taken lightly. It highlighted our adaptability and determination to explore new horizons. The Greathouse family embarked on an inspiring journey of change, venturing into the uncharted territory of cannabis. As we adapted “from dairy to dank,” we discovered a new legacy.

Instilled with lessons learned growing up on the vibrant dairy farm, Gerry’s three sons ceaselessly channel a tireless work ethic and adhere to a steadfast belief in quality and sustainability. Entering into the world of cannabis was not without its own set of challenges. However, the Greathouse family stood resilient, with our history of overcoming obstacles fueling our emergence as leaders in the cannabis industry.

Bettering Our Community Through Cannabis

Furthermore, an unwavering commitment to our community is ingrained in us, which we uphold through impactful philanthropy. We aim to contribute to the betterment of our community through charitable actions and continuing investments in paving the way for responsible and safe cannabis consumption.

Looking ahead, our aspirations include continuing to grow our footprint, opening more retail shops, and providing the highest quality, most affordable products we can. With a legacy nurtured since the 1980s, we plan to keep contributing to our community, enriching the industry we serve, and showing gratitude to all those who stood by us in this journey, honoring our past while shaping the future in our dedicated pursuit of excellence in cannabis.

As you can see — our roots run deep — and with your support, we’re excited to see where this journey leads us next as we strive to make a lasting impact on The Land of Enchantment, and beyond.

pecos valley production team holding check to charity

Serving New Mexico with Compassion & Excellence

At Pecos Valley Production, we’re proud to be rooted in Roswell, New Mexico – a community that is truly ‘extraterrestrial.’ With over 350 employees, our reach extends across the state through storefronts, a farm, and a processing facility. As NM embraces the new era of legalized recreational cannabis, we stand ready to be a key player in the burgeoning market.

Since 2016, we’ve been cultivating our own medicine, consistently improving our processes to meet the demands of a growing industry. Our recent expansion includes a state-of-the-art 40,000 square foot greenhouse and a robust outdoor cultivation process that boasts 15,000 plants in the fertile Pecos River Valley.

At Pecos Valley Production, we put our customers at the heart of everything we do. Our emphasis on quality and good vibes starts with a dedicated team that works tirelessly to ensure our cannabis meets the highest standards. This is what it means to “serve with compassion and excellence.”

Whether you’re in pursuit of relaxation, seeking relief, or just curious to explore a new world of experience, PVP stands as your friendly neighborhood dispensary. Committed to highlighting the best of cannabis, we operate with pride, diligence, and an unyielding spirit of innovation.

High Times Cannabis Cup & Your Local Dispensary

Pecos Valley Production is proud to be your number one source of premium quality cannabis products that enhance your lifestyle! We are also proud to announce that we are an official intake partner for the New Mexico 2023 High Times Cannabis Cup! This prestigious event is a true celebration of cannabis culture and we are honored to be a part of it. The event will feature vendor booths, live music, and the highly anticipated cannabis competition. The Cannabis Cup officially awards the very best cannabis strains, edibles, and concentrates and attracts some of the most gifted and respected cannabis cultivars in the industry.

As a sponsor, we will gladly be providing premium cannabis for the competition with a variety of strains, concentrates, and edibles. We take pride in our commitment to quality and providing some of the finest cannabis products to the community. To give our customers the chance to experience some products that will be featured in the competition, we will be offering judge kits for sale starting on June 17th. Our customers will be able to purchase these kits at 11 of our dispensaries, so they can be a part of the judging process which takes place from June 17th to August 20th. Your judge kit will include all products entered into the competition along with specific instructions on how to judge the products.

We are absolutely thrilled to be part of the High Times Cannabis Cup and to have the opportunity to showcase some of our best cannabis products. We invite you to join in the excitement and celebrate cannabis culture with us! Register for the upcoming High Times Cannabis Cup by clicking the button at the top of your screen!

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