About Us

Serving you With Compassion and Excellence

Roswell isn’t all about aliens. It is also the home of one of the largest cannabis organizations in the Southwest!

Pecos Valley Production is a fast-growing medical cannabis company rooted in Roswell, New Mexico. We already employ more than 200 New Mexicans between our storefront locations all over the state and our Roswell farm and processing facility, and we’re only gaining momentum. As New Mexico enters a new era of legalized recreational cannabis, PVP is poised to become a key player in the recreational market.

At each of our locations, we pride ourselves in carrying a wide selection of products from a variety of different manufacturers – PVP is committed to supporting other local dispensaries and to giving our patients access to the best available medicine and delivery methods on the market. We also often designate different months of the year to spread awareness for worthy causes in our local community and to raise money through promotions and special sales events associated with those causes.

Pecos Valley Production has been growing our own medicine since 2016, and have been improving on that process in ways that are both challenging and rewarding ever since. Our most recent expansion included adding a brand new large-scale 40,000 square foot state of the art Greenhouse to our existing 15,000 square foot facility. We also maintain several active indoor cultivation rooms, but we might be most proud of the strides we’ve made in our outdoor cultivation process, with 1500 plants producing good old New Mexican sun-grown medicine on two acres of land in the fertile Pecos River Valley.

From Dairy to Dank

Pecos Valley Production is owned and operated by the Greathouse family, who once upon a time were a family of dairy farmers. The dairy industry requires the same kind of hard work and creativity as the Cannabis industry, which made for a natural transition for the Greathouses. “As Dairy farmers, our success depended on hard work, long days, and expertise in the constantly evolving sciences of crop cultivation, animal husbandry, and cow health. We were committed to maintaining the best possible environmental and nutritional conditions for our animals then, and we’re committed to maintaining the same for our cannabis plants today. For instance, as you can imagine, dairy farmers have to be experts in waste management, and we remain firm believers in using composting for nutrient recycling with our cannabis crops.” Because of the experience and values they acquired over generations as dairy farmers, although the Greathouse family was unfamiliar with the Cannabis industry “ins and outs,” when they founded Pecos Valley Production in 2016, they were quickly able to open and stock retail location after retail location throughout New Mexico, and to build and maintain a large and fiercely loyal patient following across the state.

In recent years, we have been expanding our facilities to cultivate enough cannabis to meet New Mexico’s medical program’s growing demand, greatly contributing to the overall health of the New Mexico Cannabis industry. Our owners and directors have become pillars in our community, donating and giving back from their earnings to organizations including Presbyterian Pediatric Oncology, Make-a-Wish New Mexico, Veterans Organizations, The Anita Salas Foundation, The Department of Health, and Vitalant.

We couldn’t be more excited to see what the future holds for the New Mexico Cannabis Industry, and we are thrilled to be so well positioned to continue to meet the needs of our loyal patients, to continue expanding our offerings and availability across the state, and to continue giving back to the New Mexico community that has given us so much over the years.

Interested in becoming part of the Pecos Valley Production team, visit our careers page and apply today!

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