Where it all started
In the summer of 1947
A rancher discovered unidentifiable debris in his sheep pasture outside Roswell, New Mexico. Although officials from the local Air Force base asserted that it was a crashed weather balloon, many people believed it was the remains of an extraterrestrial flying saucer; a series of secret “dummy drops” in New Mexico during the 1950s heightened their suspicions. Nearly 50 years after the story of the mysterious debris broke, the U.S. military issued a report linking the incident to a top-secret atomic espionage project called Project Mogul. Still, many people continue to embrace the UFO theory, and hundreds of curiosity seekers visit Roswell and the crash site every year.
Pecos Valley Production
One of the largest cannabis organizations in the Southwest
But, Roswell isn’t all about aliens. It is also the home of one of the largest cannabis organizations in the Southwest. Pecos Valley Production is a medical cannabis dispensary rooted in Roswell, New Mexico, with locations all over the state “serving you with compassion and excellence”. With 14 (soon to be 15) locations in New Mexico, Pecos Valley Production is growing fast and has close to 200 employees working for them. After visiting their facility several times, we can say without a doubt that PVP is gaining momentum and will be a key player in the recreational market, here in New Mexico.
PVP carries a wide selection of products from different manufacturers.
Supporting other local dispensaries and giving patients options to the best available medicine, PVP even designates different months to spread awareness to various causes. All of this while producing their own cannabis year after year and improving on the process in ways that are both challenging and rewarding. Their most recent development includes a large-scale 40,000 square foot greenhouse facility alongside their existing 15,000 square foot facility. Not to mention several active indoor cultivation rooms. Perhaps the most impressive is their strides in their outdoor cultivation process, consisting of a 2000 quantity plant count on two acres of land.
The Greathouse family (owners and operators of Pecos Valley Production), at one time, were a family of dairy farmers. This industry requires just as much work and creativity as the Cannabis industry. It is a combination of hard work, long days, and the need to be familiar with the constantly evolving sciences of crop cultivation, animal husbandry, and cow health to those unfamiliar with dairy farming. This includes maintaining the best possible environmental conditions for the animals as well as animal nutrition. A dairy farmer also needs to be familiar with waste management, and the Greathouse family are firm believers of using composting for nutrient recycling. Although the Greathouse family was unfamiliar with the Cannabis industry “ins and outs,” they have managed to open 14 retail locations throughout New Mexico while maintaining a large loyal patient following.
This is not the first time dairy farmers have been linked to the Cannabis industry, despite what you may think. In 2019, the cottage cheese brand Muuna (now defunct) pranked its customers on April Fools’ Day with an artificial flavor: Muuna Cannabis cottage cheese. Not too long after Muu- na’s prank — in May 2019 — ice cream maker Ben & Jerry’s announced a commitment to include cannabidiol (CBD) in its ice cream innovations. The company said it intended to make CBD-infused ice cream available once CBD is legalized at the federal level.
PVP has been expanding its facilities over the past year to cultivate enough cannabis for the medical program and contribute to the overall health of the New Mexico Cannabis industry. The owners and directors of the company have been donating and giving back to the community from their earnings through various foundations like Presbyterian Pediatric Oncology, Make-a-Wish New Mexico, Veterans Organizations, Anita Salas Foundation, Department of Health and Vitalant. We are very excited to see what the future holds for the New Mexico Cannabis Industry and how PVP will fit into this space.
After 3 or 4 times being there Richard was a great help and he even got me set up for the points program or rewards program and because of that I was able to walk out with a little more than I expected. Definitely a great bud tender and awesome customer service.
Great customer service. They are always very helpful. Specials and discounts every day. Large selection. Joe is always so patient and polite and answers all my questions!
The works at this shop are the most friendly people I’ve ever met. They always get me what I want with a smile, and calls me by name when I walk though the door. 10/10 would recommend coming to this store.
The staff were friendly and helpful. I felt my excitement to be there was matched and they had a nice selection of concentrates.
Quick, efficient, polite, knowledgeable and a great variety. Clayton was awesome. From out of town and enjoyed today’s visit.
Very friendly and knowledgeable! Stephen signed me up for the rewards program so I will definitely keep coming back!
Always have a superior experience at Pecos Valley. Team members are always knowledgeable about products, give great recommendations, fast, friendly & professional. Not to mention, very reasonable prices. Pay them a visit!
This place was great; really polite, friendly and informative staff. Good pricing with a great selection. Couldn’t ask for more.
Always a great experience at PVP in Roswell, NM. Joseph and the rest of staff are very knowledgeable and pleasant to deal with. #1 dispensary in New Mexico hands down.
This dispensary has the best variety of products, many many options for weed consumption, and the staff is always friendly and helpful.
I was blown away by this place. I came in from Massachusetts and the process of using my out of state card was a breeze. The young woman that helped me was friendly and awesome, good stuff!
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Pecos Valley Production is a fast-growing medical cannabis company rooted in Roswell, New Mexico. We already employ more than 200 New Mexicans between our storefront locations all over the state and our Roswell farm and processing facility, and we’re only gaining momentum. As New Mexico enters a new era of legalized recreational cannabis, PVP is poised to become a key player in the recreational market.
Find Pecos Valley Production
22 locations and counting in New Mexico
Albuquerque - Eubank/Central
121 Eubank Boulevard Northeast
Albuquerque, NM, 87123
4024 North Prince Street
Clovis, NM, 88101
Roswell - Main
737 North Main Street, Roswell, NM, 88201